Website
Dove Calming Night - OMMA AWARD WINNER
This news-making website, along with online media, introduced busy moms to Dove's Calming Night product line. The site featured fun, retro webisodes starring Felicity Huffman. Besides creating strong word of mouth, the project was an integral part of Unilever's effort to build Dove into a billion-dollar brand.
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Website
Dove Super Bowl Campaign
Dove brought their Campaign For Real Beauty to over 20 million viewers during Super Bowl XL with a television spot promoting www.campaignforrealbeauty.com. The website featured global mother/daughter stories, a message board and the ability to make a donation to the Dove Self Esteem fund.
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Website
Dove.com
Dove.com is the online hub of Unilever's flagship Dove brand. The site is visited by over 70,000 consumers each month. Monthly updates to the site's 300+ pages feature new product innovations, coupon programs, promotions and details on all Dove products, including beauty bars, deodorant, face, skin, and hair care products.
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Website
Pedigree Super Chew
When Pedigree launched their new line of highly digestible dog treats, they wanted to create an engaging website that playfully invited consumers to sign up for a $2.00 off coupon. The website, along with online media and an email campaign, successfully introduced Super Chew dog treats to dog owners all over the world.
www.thehealthychew.com
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Email Campaign
Dove Dimensions Monthly Emails
Dove Dimensions, a major component of Dove's overall marketing mix, is a monthly email program featuring beauty care tips, healthy lifestyle tips, products and exclusive offers.
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Website
Hyperion Solutions Conferences
Hyperion's Solutions Conferences are well known as some of the most well run conferences in the software industry. Promoting and managing the conference involves three separate websites; one for the customer-facing audience, an employee intranet site, and an on-site intranet that provides information to conference attendees.
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